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February 2007 Archives

February 24, 2007


I asked a green energy geek what the energy source of the future was.
He said "Hot Dry Rocks". I didn't know what it was, but I liked it already.

It's some scheme to produce baseload power using geothermal energy by
digging a big hole, pumping water down and getting turbine-drving steam
back. Sounds good. Whatever. But look at the name: Hot Dry Rocks.

It contains the words "Hot" and "Rocks". "Dry" is not bad either.
If this can't be marketed, nothing can. I reminded me of a great line
in Thank You For Smoking

We don't sell Tic Tacs, we sell cigarettes.
And they're cool, available, and addictive.
The job is almost done for us


About February 2007

This page contains all entries posted to bereft.net in February 2007. They are listed from oldest to newest.

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